Priority_Prism

No secrets when you deal with Priority Prism — we’re building live.

I’m Danica Davis, founder of Priority Prism and ElitePay, both fintech-focused systems.

Priority Prism is a new human-built portal designed with flooring estimator Michael Cruchley, who runs our California side and helped shape the original idea from real estimating experience.

The system helps flooring estimators track price variations, client approvals, product choices, job changes, and live job-site updates — without replacing the estimator.

This is not an AI takeover. The estimator remains central. The system simply makes the job clearer, faster, safer, and easier for both sides.

Priority Prism helps:

• eliminate client disputes
• remove unnecessary upfront deposits
• keep every variation visible and approved
• give clients 24/7 access to job updates
• track pricing changes in real time
• protect estimators while giving clients more control
• create a fairer construction process where everyone knows what they